Customer Success Team

Customer Success Team

Cameron and Simon discussing how to make you successful

People

Recently shipped

PostHog becomes HIPAA compliant

We're happy to announce that PostHog is now HIPAA compliant and offering Business Associate Agreements (BAAs) for teams on a PostHog Enterprise plan.

Enterprise plans are an add-on for PostHog plan which cost $450 per month and include SAML and SSO enforcement, dedicated support, advanced permissioning, and other features for large orgs.

HIPAA - or the Health Insurance Portability and Accountability Act, if you want to be fancy - is a US legislation which applies mostly to healthcare providers. It isn't something most teams need to concern themselves with, but now those who do can get in touch with us to find out more!

Contact us

Goals

  • Objective: Grow and retain our $20k ARR customer base
  • Goals
    • Through adding new or growing existing:
      • Add 6 large customers ($5k+/mo) - Simon
      • Add 27 medium customers ($1,667+/mo) - Cameron
    • Hit monthly logo retention targets for customers who have paid 2+ invoices:
      • Large customer ($5k+/mo) - 100% - Simon
      • Medium customer ($1,667+/mo) - 95% - Mine
    • Maintain a great support experience for users:
      • Make sure we have a clear framework and process for how we handle all types of support enquiries in Zendesk - Simon
      • All high-priority customer tickets get a response and team assignment within 1 business day - Marcus
      • All medium-priority customer tickets get a response and team assignment within 3 business days - Marcus
      • We have a dashboard to regularly review the above in Friday syncs - Marcus
    • Improve engagement with existing customers:
      • 40% of high-value signups respond to inside sales outreach - Cameron
      • We get structured feedback from 5 >$20k ARR customers who pay monthly where we have never had a conversation with them - Mine
    • Create new demo videos - overall and per-product - Simon
      • Create library of advanced ‘tips’ videos to be used in onboarding / in-app (short clips using Loom) - Cameron
    • Come up with an events plan and start attending them if a relevant one pops up in Q1 - Simon
    • Anti goal: building more process. We want to spend more time talking to customers, as we focused on building good processes in Q4.

Handbook

Responsibilities

  • Own initial inbound contact requests from the website
  • Deliver compelling product demonstrations
  • Assist users in getting up and running with the product, introducing the right PostHog people at the right time
  • Make it easy to become a paying customer
  • Ensure long term success with PostHog

Customer

Primarily brand new and existing users of our self-serve product

Output metrics

  • Revenue through conversion of high quality free sign-ups to paid
  • Existing customer retention

Principles

Be customer obsessed

People contact us because they have a problem that they need help with. Spend time understanding why they are talking to us and align all of your work with that. Regularly check in with yourself and the customer and ask whether you are helping them to solve their problem.

Go at the speed of the customer. If they want to move fast, we move fast. If they want to take their time, be ready for them when they need us.

Connect with Product

Customer feedback is a key part of our Product strategy. Ensure that your customer needs are represented back into our Product team.

Understand the roadmap and get customers excited about what's new and coming soon.

Be an expert

First and foremost, you should have a deep understanding of how our product is used by customers and how it benefits them. A deep level of expertise will allow you to share knowledge and insights which perhaps the customer had not yet considered. This will strengthen the adoption and trust the customer has in PostHog and our team.

Tell a story

Compelling product demonstrations aren't about features; they tell the story of how a product solves a problem or pain.

Slack channel

#team-customer-success